RUNNING IN LIVE OPERATIONS
RUNNING ACROSS LIVE CATALOGS
RUNNING IN LIVE OPERATIONS
Protect your margins as you grow.
The AI Operator you wish you hired last quarter.
Protect your margins as you grow.
The AI Operator you wish you hired last quarter.
Sofia works across inventory, demand, pricing and spend, continuously finding what needs attention and what to do next.
Sofia works across inventory, demand, pricing and spend, continuously finding what needs attention and what to do next.
Otacta AI
Dashboard
Agent Library
My Store
Workflow Builder
AI Assistant
3
AI Insights
10
Integrations
Guides & Documentation
Settings
You
Otacta AI
Dashboard
Agent Library
My Store
Workflow Builder
AI Assistant
3
AI Insights
10
Integrations
Guides & Documentation
Settings
You
Otacta AI
Dashboard
Agent Library
My Store
Workflow Builder
AI Assistant
3
AI Insights
10
Integrations
Guides & Documentation
Settings
You
Daily Store Report
2 Urgent
Cold drinks category sales spiked +38% in the past 48 hours.
Weather forecast
Heatwave expected to reach 23°C in Toronto over the weekend, an all time high for the year.
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View AI Recommendation
You
Manual Work Replaced
Manual Work Replaced
30
hrs/wk
Saved by automating manual decision-making
Revenue Captured
Revenue Captured
$1.5K
$1.5K
In missed sales recovered weekly
SKU Decisions on Autopilot
SKU Decisions on Autopilot
50 to 5,000+
50 to 5,000+
SKUs managed with zero extra operational headcount
SKUs managed with zero extra operational headcount
Sofia runs on Otacta’s Live Decision Model™ - a living ledger of every decision and the outcome it produced.
Sofia runs on Otacta’s Live Decision Model™ - a living ledger of every decision and the outcome it produced.
Sofia runs on Otacta’s Live Decision Model™ - a living ledger of every decision and the outcome it produced.
Every decision is measured against what happened next, and the method updates.
Every decision is measured against what happened next, and the method updates.
Sees what’s slipping
Surfaces real-time risks across pricing, inventory, and performance so agents fix them fast.
Sofia
Sofia
Promo Simulator
Promo Simulator
Promo Simulator
Demand surge
Demand surge
Margin loss
Margin loss
Aging inventory
Aging inventory
Conversion optimizer
Conversion optimizer
Knows what to do
Sofia uses data + strategy rules to recommend and auto-execute high-impact actions
How fast Sofia acts on a problem
Manual teams: 2–3 days
Sofia: <2 minutes
Learns over time
Feedback + outcomes improve future recommend-ations, creating a smarter operator every week
30% demand surge detected
Flags fulfilment spike
Reorder & Restock
Reallocate ad budget
150+ signals
Sofia checks 150+ real-time signals daily so you don’t have to.
Capabilities
Capabilities
What Sofia decides
What Sofia decides
What Sofia decides
Sofia works the decisions that repeat: pricing, stock, promotion, category mix. and gets measurably better at each one.
Sofia works the decisions that repeat: pricing, stock, promotion, category mix. and gets measurably better at each one.
01 Inventory Recovery
02 Smart Pricing
03 Margin Shield
04 Category Sales
Inventory Recovery
Inventory Recovery
Finds SKUs that aren’t selling fast enough and takes action before they pile up.
Finds SKUs that aren’t selling fast enough and takes action before they pile up.
Flags stale SKUs
Flags stale SKUs
Suggests markdown bundles
Suggests markdown bundles
Pushes the change to wherever it executes
Pushes the change to wherever it executes
Inventory Recovery
Approved SKUs:
Whey Protein SKU
Duration:
7 days
Lush Green mid-heels
$130.99
Diamond plated Heels
$99.99
Pink Heels Sz. 28
$110.99
Diamond Heels Sz. 28
$80.99
Pink Heels Sz. 28
$130.99
4+ Flagged Opportunities
PROJECTED REVENUE
$112,830.50
Whey protein Campaigns
12
AI Confidence Score
AI Confidence Score
81%
AI Confidence Score
Recovered incremental $3.2K on 21 aging SKUs
Recovered incremental $3.2K on 21 aging SKUs
Smart Pricing
Smart Pricing
Surfaces under- or over-priced SKUs and recommends safe price changes
Surfaces under- or over-priced SKUs and recommends safe price changes
Monitors price vs margin
Monitors price vs margin
Tests price lifts on key products
Tests price lifts on key products
Pushes the change to your pricing and promo schedule
Pushes the change to your pricing and promo schedule
Pricing Recommendation to boost margin of Heels SKU
Category:
Heels
June 24, 2026 - 15:35pm
Lush Green mid-heels
$130.99
Diamond plated Heels
$99.99
Pink Heels Sz. 28
$110.99
Diamond Heels Sz. 28
$80.99
Pink Heels Sz. 28
$130.99
Price vs Margin
Projected Revenue
Actual Revenue
Boosted margin $700/wk with no conversion loss
Boosted margin $700/wk with no conversion loss
Margin Shield
Margin Shield
Flags margin erosion on imported SKUs and recommends clearance or hold
Flags margin erosion on imported SKUs and recommends clearance or hold
Tracks rising COGS
Tracks rising COGS
Recommends markdowns or hold
Recommends markdowns or hold
Works with SKU groups you define
Works with SKU groups you define
Imported SKUs
SKU
Whey Protein
Whey Protein 2
Company C
Status
Active
Paused
Customer
Margin
34%
12%
$120.99
Uplift
14%
12%
$120.99
Revenue gain
257.60
12%
$120.99
Imported SKUs with margins uplifted
Detected 17% COGS spike, price adjusted to margins
Detected 17% COGS spike, price adjusted to margins
Category Sales
Category Sales
Looks at your product categories against the margin target, not the sales number, surfacing under-performers and highlighting where the money’s being made (or lost).
Looks at your product categories against the margin target, not the sales number, surfacing under-performers and highlighting where the money’s being made (or lost).
Tracks total sales, margin erosion, and COGS shifts at category level
Tracks total sales, margin erosion, and COGS shifts at category level
Spots sub-categories that are under-indexing
Spots sub-categories that are under-indexing
Suggests rebalancing category mix or adjusting promotional focus
Suggests rebalancing category mix or adjusting promotional focus
Flagged -12% margin loss in Drinks, optimize SKU mix to recover $550/wk
Flagged -12% margin loss in Drinks, optimize SKU mix to recover $550/wk
Sales Report for Drinks SKU
Category:
Drinks
June 24, 2026 - 15:35pm
Lush Green mid-heels
$130.99
Diamond plated Heels
$99.99
Pink Heels Sz. 28
$110.99
Diamond Heels Sz. 28
$80.99
Pink Heels Sz. 28
$130.99
Total Sales
Today
$12,620.55
Total Revenue
Price vs Margin
Smart Signals
Smart Signals
Sofia is built to see what most teams miss.
Decisions are only as good as what informs them.
Sofia is built to see what most teams miss.
Decisions are only as good as what informs them.
Sofia is built to see what most teams miss.
Decisions are only as good as what informs them.
Sofia is built to see what most teams miss.
Decisions are only as good as what informs them.
Otacta tracks 150+ real-time signals across your systems, customers and market, so every decision is grounded in what is actually happening.
Otacta tracks 150+ real-time signals across your systems, customers and market, so every decision is grounded in what is actually happening.
GA4 Traffic Data
High traffic doesn’t always convert. Signals from GA4 flag underperforming SKUs, so agents can test pricing or fix friction before clicks are wasted.
Website Traffic data 24h
Recent website search
Free delivery voucher
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Support
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Keyboard shortcuts
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Search Trends Signals
Search volume reveals early intent. Category spikes from Google Trends help agents anticipate demand adjusting stock, timing, or messaging before the curve hits.
Search Trend 24 hours
2,000
70%
Searches this month
Recent Search trends
Labubu Doll
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Competitor Pricing Signal
Pricing trends are critical in retail to stay competitive. Agents track competitor SKUs to catch gaps correcting overpricing or margin loss before it hits your sales.
Market price watch
Company
Company A
Company B
Company C
Market Price
$115.99
$125.99
$120.99
Weather Signals
Localized weather swings change demand. Agents use regional data to adjust timing for promos, restocks, and bundles before the forecast hits performance.
Sunny
29°
Toronto, Canada
H:23° L:67°
Tomorrow
35°C
Friday
36°C
Saturday
35°C
Sunday
32°C
Monday
33°C
GA4 Traffic Data
High traffic doesn’t always convert. Signals from GA4 flag underperforming SKUs, so agents can test pricing or fix friction before clicks are wasted.
Website Traffic data 24h
Recent website search
Free delivery voucher
Create new document
⌘N
Invite colleagues
⌘I
My profile
⌘K
P
Team profile
⌘K
T
Invite colleagues
⌘I
Create new project
⌘N
Support
⌘H
Changelog
⌘C
Keyboard shortcuts
⌘?
Search Trends Signals
Search volume reveals early intent. Category spikes from Google Trends help agents anticipate demand adjusting stock, timing, or messaging before the curve hits.
Search Trend 24 hours
2,000
70%
Searches this month
Recent Search trends
Labubu Doll
Create new document
⌘N
Invite colleagues
⌘I
My profile
⌘K
P
Team profile
⌘K
T
Invite colleagues
⌘I
Create new project
⌘N
Support
⌘H
Changelog
⌘C
Keyboard shortcuts
⌘?
Competitor Pricing Signal
Pricing trends are critical in retail to stay competitive. Agents track competitor SKUs to catch gaps correcting overpricing or margin loss before it hits your sales.
Market price watch
Company
Company A
Company B
Company C
Market Price
$115.99
$125.99
$120.99
Weather Signals
Localized weather swings change demand. Agents use regional data to adjust timing for promos, restocks, and bundles before the forecast hits performance.
Sunny
29°
Toronto, Canada
H:23° L:67°
Tomorrow
35°C
Friday
36°C
Saturday
35°C
Sunday
32°C
Monday
33°C
Delivery Delay Signals
Pulls real-time signals from EasyPost, Shopify Fulfill, and others. Agents detect slowdowns or regional risk helping time campaigns or hold spend to avoid customer disappointment.
Pulls real-time signals from EasyPost, Shopify Fulfill, and others. Agents detect slowdowns or regional risk helping time campaigns or hold spend to avoid customer disappointment.
Market price drop detected
Competitor pricing dropped on key SKUs. Sofia recommends adjusting price or reframing value
Delivery delays flagged in San Francisco
Sofia suggests pausing promo
Email Behavior Signals
Agents use Klaviyo or Mailchimp behavior to understand buyer interest informing promo timing, offer strength, or even when not to push.
Total Sales
Revenue increase
$5620.55
Email Conversion
Conversion rate
42%
Total Sales
Revenue increase
$5620.55
Email Conversion
Conversion rate
42%
Total Sales
Revenue increase
$5620.55
Total Sales
Revenue increase
$5620.55
Email Conversion
Conversion rate
42%
How it works
How It Works
Sofia starts deciding in days, not quarters.
Sofia starts deciding in days, not quarters.
Sofia starts deciding in days, not quarters.
No dashboards to learn. Connect your systems, set the objective and the boundaries, and Sofia begins making the decisions.
No dashboards to learn. Connect your systems, set the objective and the boundaries, and Sofia begins making the decisions.
No dashboards to learn. Connect your systems, set the objective and the boundaries, and Sofia begins making the decisions.
No dashboards to learn. Connect your systems, set the objective and the boundaries, and Sofia begins making the decisions.
You
1-Click Store Integration
Connect your Online Store to start using Otacta AI.
Shopify Store Integration
Required to access your products, inventory data
Skip this step
Connect Shopify Store
You
1-Click Store Integration
Connect your Online Store to start using Otacta AI.
Shopify Store Integration
Required to access your products, inventory data
Skip this step
Connect Shopify Store
Built for real operators. Supercharges teams that move fast.
Built for real operators. Supercharges teams that move fast.
Built for real operators. Supercharges teams that move fast.
For operators carrying the decisions: the founder, the GM, the person accountable for margin. Sofia takes the recurring calls off the list without adding headcount.
For operators carrying the decisions: the founder, the GM, the person accountable for margin. Sofia takes the recurring calls off the list without adding headcount.
Select workflow
Templates
Saved
Advanced
Boost underperforming categories
When a product category isn't hitting targets
All SKU Campaigns
Campaign Title
Headphones
Status
Active
Conversion
34%
For operators carrying too much:
Too many product lines, channels and suppliers for a single team to hold at once. Sofia takes the recurring calls without adding headcount.
Good for: Multi-category, multi-channel businesses, ops and commercial managers
Select workflow
Templates
Saved
Advanced
Turn traffic into sales
When you have visitors but they're not buying
Smart pricing
Real-time
All SKU Campaigns
Campaign Title
Headphones
Status
Active
Conversion
34%
For operators carrying too much:
Too many lines and channels for one person to hold. Sofia takes the recurring calls.
Good for: Multi-location, multi-category businesses, ops managers
For operators carrying too much:
Too many lines and channels for one person to hold. Sofia takes the recurring calls.
Good for: Multi-location, multi-category businesses, ops managers
Always-on Intelligence
Sofia runs 24/7, watching the business, surfacing what needs deciding, and acting before the window closes
Otacta runs 24/7, scanning your store, surfacing risks, and pushing actions before losses stack up.
Human in the Loop
Agents handle the grunt work but you’re still the decision-maker. Accept, edit, or override any call with full context.
Control, Without Chaos
No more tab overload. Otacta connects the dots behind the scenes so every team runs on the same page, not ten tools.
Connects to what you already use
Connects to what you already use
Connects to what you already use
From order and inventory systems to fulfilment and marketing, Sofia connects to the stack you already run, so every decision is made on what is actually happening.
From order and inventory systems to fulfilment and marketing, Sofia connects to the stack you already run, so every decision is made on what is actually happening.
Google Trends
Google Trends
Google Trends
Google Analytics
Google Analytics
Google Analytics
Custom CSV/API
Custom CSV/API
Custom CSV/API
+ Others
+ Others
+ Others
Roadmap
What’s Coming
What’s Coming
Built for today. Scaling with you.
Built for today. Scaling with you.
Agent toolkit customization
Agent toolkit customization
KPI Lab for decision simulation (A/B testing)
KPI Lab for decision simulation (A/B testing)
Multi-workflow orchestration
Multi-workflow orchestration
A/B Testing
Live
Campaign Title
Whey Protein A
Whey Protein B
Status
Active
Active
Conversion
17%
67%
A/B Testing
Live
Campaign Title
Whey Protein A
Whey Protein B
Status
Active
Active
Conversion
17%
67%
A/B Testing
Live
Campaign Title
Whey Protein A
Whey Protein B
Status
Active
Active
Conversion
17%
67%
A/B Testing
Live
Campaign Title
Whey Protein A
Whey Protein B
Status
Active
Active
Conversion
17%
67%
Built with real teams. Tested in real stores
Built with real teams. Tested in real stores
Built with real teams. Tested in real stores
Otacta was built with purpose. From dynamic pricing to smarter forecasting, we ran hands-on pilots with real teams to shape the platform around what actually moves the needle.
Otacta was built with purpose. From dynamic pricing to smarter forecasting, we ran hands-on pilots with real teams to shape the platform around what actually moves the needle.
+16% revenue lift over a quarter
Multi-store retailer (36 stores)
Ontario, Canada
28% projected lift in weekly sales
QSR brand with perishable inventory
Toronto, Canada
+12% margin lift in 6 weeks
Everyday Essentials Store
Dubai, Middle East
+16% revenue lift over a quarter
Multi-store retailer (36 stores)
Ontario, Canada
28% projected lift in weekly sales
QSR brand with perishable inventory
Toronto, Canada
+12% margin lift in 6 weeks
Everyday Essentials Store
Dubai, Middle East
+16% revenue lift over a quarter
Multi-store retailer (36 stores)
Ontario, Canada
28% projected lift in weekly sales
QSR brand with perishable inventory
Toronto, Canada
+12% margin lift in 6 weeks
Everyday Essentials Store
Dubai, Middle East
+16% revenue lift over a quarter
Multi-store retailer (36 stores)
Ontario, Canada
28% projected lift in weekly sales
QSR brand with perishable inventory
Toronto, Canada
+12% margin lift in 6 weeks
Everyday Essentials Store
Dubai, Middle East
+16% revenue lift over a quarter
Multi-store retailer (36 stores)
Ontario, Canada
28% projected lift in weekly sales
QSR brand with perishable inventory
Toronto, Canada
+12% margin lift in 6 weeks
Everyday Essentials Store
Dubai, Middle East
+16% revenue lift over a quarter
Multi-store retailer (36 stores)
Ontario, Canada
28% projected lift in weekly sales
QSR brand with perishable inventory
Toronto, Canada
+12% margin lift in 6 weeks
Everyday Essentials Store
Dubai, Middle East
Pricing
Pricing
Pays for itself on the decisions it gets right
Pays for itself by running
your commerce smarter
Start lean, scale confidently. Every plan runs Sofia on real workflows against measured outcomes. No complexity, no surprises.
Start lean, scale confidently. Every plan runs Sofia on real workflows against measured outcomes. No complexity, no surprises.
Monthly
Annual
Save 20%
Core
Designed for solo operators & small teams
$
599
/m
10,000 AI Credits / month
Spot margin leaks & stockouts early
Automate price & inventory updates
Run Sofia on real workflows
Covers up to 30 SKUs
On-demand access to Customer Success Manager
Growth
Most popular
For growing brands & multi-channel sellers
$
1,199
/m
20,000 AI credits/month
All Core benefits (up to 200 SKUs)
Multi-capability workflows across pricing, demand, and inventory
Auto-adjustments mid-campaign
(re-optimization)
Daily execution alerts from agents
Priority support includes Data Scientist and Business Manager
Scale
For established retailers & marketplaces
$
2,499
/m
50,000 AI credits/month
Everything in Growth
Full category support (200+ SKUs)
Unlock all capabilities: pricing, forecasting, promotion, category
Cross-platform syncing for teams & tools
Priority support includes Data Scientist and Business Manager
Enterprise
Designed for Enterprise chains or platforms
Flexible pricing
Unlimited / Volume-Based
Deploy across pricing, inventory, promotions
Access to KPI Lab & custom agent development
Multi-system, multi-country execution
Dedicated success & engineering support
API integrations + white-glove onboarding
Top-Up & Auto-Scale Options
Need more power? No problem.
$10 per +1,000 credits
Auto-scale enabled: We’ll never interrupt execution.
Rollover Unused Credits with Growth and Scale plans
Monthly
Annual
Save 20%
Core
Designed for solo operators & small teams
$
599
/m
10,000 AI Credits / month
Spot margin leaks & stockouts early
Automate price & inventory updates
Run Sofia on real workflows
Covers up to 30 SKUs
On-demand access to Customer Success Manager
Growth
Most popular
For growing brands & multi-channel sellers
$
1,199
/m
20,000 AI credits/month
All Core benefits (up to 200 SKUs)
Multi-capability workflows across pricing, demand, and inventory
Auto-adjustments mid-campaign
(re-optimization)
Daily execution alerts from agents
Priority support includes Data Scientist and Business Manager
Scale
For established retailers & marketplaces
$
2,499
/m
50,000 AI credits/month
Everything in Growth
Full category support (200+ SKUs)
Unlock all capabilities: pricing, forecasting, promotion, category
Cross-platform syncing for teams & tools
Priority support includes Data Scientist and Business Manager
Enterprise
Designed for Enterprise chains or platforms
Flexible pricing
Unlimited / Volume-Based
Deploy across pricing, inventory, promotions
Access to KPI Lab & custom agent development
Multi-system, multi-country execution
Dedicated success & engineering support
API integrations + white-glove onboarding
Top-Up & Auto-Scale Options
Need more power? No problem.
$10 per +1,000 credits
Auto-scale enabled: We’ll never interrupt execution.
Rollover Unused Credits with Growth and Scale plans
Monthly
Annual
Save 20%
Core
Designed for solo operators & small teams
$
599
/m
10,000 AI Credits / month
Spot margin leaks & stockouts early
Automate price & inventory updates
Run Sofia on real workflows
Covers up to 30 SKUs
On-demand access to Customer Success Manager
Growth
Most popular
For growing brands & multi-channel sellers
$
1,199
/m
20,000 AI credits/month
All Core benefits (up to 200 SKUs)
Multi-capability workflows across pricing, demand, and inventory
Auto-adjustments mid-campaign
(re-optimization)
Daily execution alerts from agents
Priority support includes Data Scientist and Business Manager
Scale
For established retailers & marketplaces
$
2,499
/m
50,000 AI credits/month
Everything in Growth
Full category support (200+ SKUs)
Unlock all capabilities: pricing, forecasting, promotion, category
Cross-platform syncing for teams & tools
Priority support includes Data Scientist and Business Manager
Enterprise
Designed for Enterprise chains or platforms
Flexible pricing
Unlimited / Volume-Based
Deploy across pricing, inventory, promotions
Access to KPI Lab & custom agent development
Multi-system, multi-country execution
Dedicated success & engineering support
API integrations + white-glove onboarding
Top-Up & Auto-Scale Options
Need more power? No problem.
$10 per +1,000 credits
Auto-scale enabled: We’ll never interrupt execution.
Rollover Unused Credits with Growth and Scale plans
Why operators trust Sofia
Why operators trust Sofia
Why operators trust Sofia
Why operators trust Sofia
No fluff. Just clear ROI, flexible terms, and rapid impact.
No fluff. Just clear ROI, flexible terms, and rapid impact.
No fluff. Just clear ROI, flexible terms, and rapid impact.
Low Risk
Start at $599/month and get value quickly without heavy setup or long onboarding.
High ROI
Otacta pays for itself. Most customers see a measured result inside the first month
Otacta pays for itself. Most stores recover margin and unlock new growth within just 7 days.
Flexible Plans
Flexible Plans
Upgrade, downgrade, or cancel anytime. You’re always in control with flexible monthly terms.
Fast Time to Value
Agents begin optimizing within minutes of signup. No dashboards to learn. No analyst required.
Agents begin optimizing within minutes of signup. No dashboards to learn. No analyst required.
FAQs
FAQs
Still have questions? Let’s make this easy.
Still have questions? Let’s make this easy.
Still have questions? Let’s make this easy.
Still have questions?
Let’s make this easy
Clear answers on how Sofia makes decisions, what it needs, and what you stay in control of.
Clear answers on how Sofia makes decisions, what it needs, and what you stay in control of.
What exactly does Otacta do?
Otacta connects to your store, spots margin leaks, inventory risks, and underperforming SKUs, then fixes them automatically using specialized AI agents.
Do I need to set anything up or configure rules?
No setup needed. Just connect your store. Otacta agents start scanning and optimizing right away, no dashboards, no manual workflows.
How soon will I see results?
Most stores see impact within the first 7 days, whether through recovered revenue, cleared excess stock, or smarter pricing.
How is this different from analytics or dashboards?
Otacta doesn’t just tell you what’s wrong, it acts. Our AI agents detect problems and take action, like repricing SKUs or preventing stockouts.
Can I stay in control of what gets changed?
Yes. You can set approval rules, review agent suggestions, or let Sofia run automatically. You choose the level of control.
What kind of stores is Otacta built for?
Otacta is built for eCommerce brands, marketplaces, and multi-location retailers who want to grow fast, without hiring a full ops team.
What exactly does Otacta do?
Otacta connects to your store, spots margin leaks, inventory risks, and underperforming SKUs, then fixes them automatically using specialized AI agents.
Do I need to set anything up or configure rules?
No setup needed. Just connect your store. Otacta agents start scanning and optimizing right away, no dashboards, no manual workflows.
How soon will I see results?
Most stores see impact within the first 7 days, whether through recovered revenue, cleared excess stock, or smarter pricing.
How is this different from analytics or dashboards?
Analytics tells you what happened. Agents can act. Sofia does both, then changes its own method based on the outcome. That last part is the Live Decision Model.
Can I stay in control of what gets changed?
Yes. You can set approval rules, review agent suggestions, or let Sofia run automatically. You choose the level of control.
What kind of businesses is Sofia built for?
Businesses with more recurring operating decisions than anyone can make well by hand. We're proving it first in consumer products and consumer health.